Harry Potter and Crossover Audiences
the 2011 PotterWatch Conference
at the University of North Carolina at Charlotte
October 1, 2011
The Harry Potter series has been translated into more than 60 languages, inspired a multi-million dollar theme park, and prompted the creation of an "International Quidditch Association" comprised of hundreds of teams. What began as a British children's book became an international best-selling series. Much of the success of the novels can be attributed to crossover appeal—how Harry is loved by audiences of a variety of ages, genders, and religions. How do the books speak to so many different, sometimes opposing, audiences? Why do we love Harry so much?