The research program MEDIA (TransCrit, EA 1569) is organizing a one-day workshop on brand placement in film and TV series. The workshop will be held at the University of Paris 8 on Friday 15 June 2018.
Neither an artistic choice nor a coincidence, brand placement started to be used as soon as the movie industry was created but in a moderate way. Due to the rising costs of film production, this financial partnership has progressively become unavoidable to such an extent that a certain number of Hollywood movies and series could not be produced without it. The same applies, perhaps even to a larger degree, to TV shows, even though their production mode sometimes places them side-by-side with regular TV commercials.