Call for Chapters
Ethical Branding: Best Practice Cases and Lessons from the World's Most Ethical and Unethical Companies
Overview of the Book
In a contemporary environment of “truthiness” and fake news, it is more important than ever to review core principles of ethics and to reassess how these principles apply to today’s marketing practices. The proposed book will address best practices in ethical branding, corporate culture, and such topics as truth, integrity, value, and differentiation. Collectively, these cases will provide a comprehensive overview of best practice in ethical branding.
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