"Seen and Read Everywhere": The Saturday Evening Post (edited volume)
In 1949, James Playstead Wood described the Saturday Evening Post as “seen and read everywhere. People came to know it as they knew their own names. Its influence was pervasive and immeasurable, spreading simultaneously in many directions. . . . The Post became both a powerful and continuing social force and almost a sign and symbol of the country itself.” Under the editorship of George Horace Lorimer, and for many decades after, the Post was the most widely read U.S. magazine of its era. And yet the Post has been all but invisible in contemporary scholarship on print culture.