AAAS Conference 2011 (38th International Conference)
IS IT CAUSE IT'S COOL? AFFECTIVE ENCOUNTERS WITH AMERICAN CULTURE
Organized by the Department of English and American Studies, University of Vienna, and the Department of British, North American and Anglophone Studies, Saarland University
November 4-6, 2011
This conference intends to focus on the conjunction between the appeal and the rejection of "American culture" since the end of the Cold War. What factors are there on the affective level that make certain products/texts popular or unpopular? And more importantly, what happens when American culture becomes entangled in affective encounters with worldwide consumers?