UPDATE: [Film] The Business of Entertainment

full name / name of organization: 
Robert Sickels
contact email: 

We are seeking additional contributions for the articles that will ultimately make-up Volumes 2 &
3 (Music & TV) of The Business of Entertainment: Movies, Music, & Television, a 3 volume series
under contract with Praeger Press. Please pass this call on to any colleagues you think might be

Accepted articles will be between 5,000 to 10,000 words, including works cited, and will adhere
to the Chicago style. We welcome contributions from professors, grad students and non-
academic experts as well. Please e-mail completed articles or abstracts of no more than 300
words to sickelrc at whitman dot edu by August 31, 2007. Also, please e-mail with any
questions or requests for further information.

This series will detail the ways in which the media conglomerates that control the contemporary
entertainment industry exploit the synergies between their companies. What does all this mean
to us, the consumers, the end users who just want to be entertained and want to have a wide
selection of options from which to choose? How and why are choices affected and for the sake
of what or whom? In investigating the answers to these questions and many more, these texts
will collectively illuminate the business of contemporary entertainment in a way that will appeal
not only to academics and students, but to general readers as well. While each of the books will
be about a specific industry, there will be great analytical overlap, which is by design as the
industries themselves desire as much overlap as possible so as to maximize control and

The following are prompts for the kind of things we’re looking for. Please be advised that we’re
not wedded to any one topic and are quite open to suggestions.

Volume 2: The Business of Entertainmentâ€"The Music Industry

Chapter topics might include:

• Labor-management relations in music (salaries, unions, etc.)
• Globalization
• Radio (traditional, satellite, internet, etc)
• Major labels
• Advertising
• Music featured in movies and on TV shows
• Home production and independents (labels and individuals)
• Sampling and copyright issues
• “Created music” (boy & girl bands, American Idol, etc.)
• Media coverage of music
• Alt music (No Depression, etc)
• Underground music (DJ Danger Mouse’s The Gray Album, etc)
• iTunes and other digital downloading services
• The mainstreaming suburbanization of hip hop

Volume 3: The Business of Entertainmentâ€"Television

• Labor-management relations in TV (salaries, unions, etc., etc.)
• Globalization
• The coming of HD
• Digital product placement
• Tivo/On-Demand
• Subscription networks
• Cable vs. satellite
• The dynamics of broadcast and advertising revenue
• Advertising and multi-media promotion
• Reality TV
• Teen Networks (WB, CW, Disney, Noggin)
• Children’s Networks (Nick, Noggin, Etc)
• The Major Networks
• Genres
• Sports on TV (ESPN, NFL Network, etc.)
• DVDs and series TV (new and old)
• Developing and retaining fan loyalty (series zealotsâ€"Veronica Mars, Buffy, etc.)

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Received on Thu Aug 02 2007 - 12:34:01 EDT