From his first successful mixtape and EP So Far Gone, released in 2009, Toronto native Drake presented a significant shift in the recording industry and hip-hop. In the music industry, his EP was considered an anomaly due to its commercial and critical success without Drake being signed to a major record label; his mixtape was available for free, yet thousands of people purchased it. Within the Hip-Hop community, Drake is a polarizing figure. Some view him as a breath of fresh air in the commercialized era of ringtone rappers, who aim to sell singles and ringtones over albums, and gangsta rap music, which glorifies drugs, guns, and violence. Others view him as being inauthentic; in a sense, not "real" Hip-Hop due to his sensitive, emotional lyrics.