UPDATE: Attention Shoppers! Theorizing the Mall (grad) (1/31/07; journal issue)

full name / name of organization: 
Adam Lawrence
contact email: 


postscript: a journal of graduate criticism and theory
is a peer-reviewed, multi-disciplinary journal
published annually by graduate students in the
Department of English Language and Literature at
Memorial University of Newfoundland. Students either
currently enrolled in a post-graduate program or
having recently graduated from one are invited to
submit papers for a special issue exploring the mall
and its itinerant shoppers.

The current trend of constructing "giant" malls
indicates that shopping today is based not on
necessity but on the excessive availability of space,
products, and entertainment. The very size of the mall
now encourages the shopper to spend much more time
exploring its complex geography, its meandering alleys
and distant trajectories that may lead towards some
hopeful bargain. As Don DeLillo's White Noise has
suggested, the function of the mall is to "fill out"
the customer, to find the gaps in the consumer's life.
Why three sweaters when you can have several? Why one
TV when you can have two? On the other hand, some
contemporary cultural critics argue that consumption
is an art form and that the "shopper" is an active
agent or bricoleur, someone who manipulates and
converts the products s/he consumes. For this special
issue, postscript seeks submissions that explore the
dynamics of the mall space and the role of the
shopper, and that engage or interrogate current
notions of consumption, use, and creativity as they
relate to the mall.

Suggested topics include, but are not limited to:
 - "Field Work": the Ethnography of a Shopper
 - Mall Shopping v. Urban ("street") Shopping
 - Bricolage: Collecting and Re-shaping Consumer
 - The Mall of Mirrors: Postmodern Consumerism
 - Virtual Shopping: Mass Consumption and Mass Media
 - The Semiotics of Shopping: Mall Architecture and
 - Everybody in Khakis: Advertising and the
Manufacturing of Consent
 - Shopping for Religion: Holidays and the Consumer
 - Lonely Downtown: Malls, Box Stores, and the
Reorganization of the City
 - The Mall and the Mirror Stage: Consumption and the
(Dis)Integration of the Modern Self
 - Lost in the Funhouse: Dolphins, Rollercoasters,
and Human Amusements at the Mall
 - I've been Malled: Blowouts, Breakdowns, and
Consumer Violence
 - Mystic Wok: "Multicultural" Foods and the Mall as
Exotic Space
 - Ye Olde Shoppe: Revitalizing and/or Appropriating
"Authentic" Crafts
 - Boutique de la Corps: Beautifying the Body

Papers should be 3000-5000 words, unpublished, and in
MLA format. Submitted essays are subjected to blind
review by either graduate students or faculty members,
depending on the area of specialization. For purposes
of anonymity, your name should not appear anywhere on
the paper. Please enclose a cover page with the title
of your paper, your name, address, telephone number,
email address, institutional affiliation, and a brief
biographical note. Submissions must include three hard
copies and a disk copy of the paper in Wordperfect
format only. Papers will only be returned if a
document-sized SASE is included (international
submissions must include a postal coupon).

postscript also welcomes original cover art
submissions designed for a 7" x 10" space. Please
include a cover letter with the title of the work,
your contact information, and a brief biographical
note. We strongly encourage that cover art submissions
include either a disk or CD with the image or images
submitted for consideration. All submissions must
include a signed letter or release form, giving the
artist's permission for the piece to be used by
postscript. Again, submissions will only be returned
to those who include the appropriate SASE.

Send submissions and/or queries to:

Co-ordinating Editor, postscript
Department of English
P.O. Box 58, Arts Building
Memorial University of Newfoundland
St. John's, NF A1C 5S7

You can also contact the Co-ordinating Editor through


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Received on Sun Nov 12 2006 - 23:45:49 EST