UPDATE: [Cultural-Historical] 'Brand America: When the American University Travels Abroad'

full name / name of organization: 
Kathryn L. Kleypas and James McDougall
contact email: 

Call For Papers

We are currently inviting papers for an edited collection with the
working title 'Brand America: When the American University Travels
Abroad' which examines the recent expansion of American-style
universities outside the United States. We use the term American-style
to represent American universities with satellite campuses abroad, joint
ventures between American universities and corporate or governmental
partners overseas, and universities which follow an American model and
have, or hope to have, accreditation through a U.S. accrediting body.
The book covers two general areas regarding this phenomenon: theoretical
issues related to the globalization of the university abroad and the role
of the humanities in a global context in terms of pedagogical,
ideological, and linguistic issues.

Longer-standing American-style institutions abroad as well as recent
joint-ventures between American and overseas institutions and the wave of
new independent “indigenous” American-style universities have all emerged
and branded themselves as offering their educational services based upon
an American model, which not only demonstrates the transformation of the
American university from a repository of American national culture to
that of a player in the global economy, but also raises questions about
the humanities in general and English departments in particular when a
model of national education becomes global or transnational.

We are looking for papers that investigate any of the following issues:

--The meaning of the university in the context of the expansion of
American-style universities abroad

--Aspects of the American-style university abroad which may nurture or
support hopeful possibilities for cultural meaning in the context of the
evolution of the university in general

--The cultural meaning of “American” in the branding of American-styled
universities outside of the United States

--The economics of the globalization of American-style universities

--International politics, national politics, the State Department, and
the mission of American-style universities

--Effects of American-style universities on local educational systems

--Relations between the War on Terror and the American-style university

--Cultural studies of labor and cross-cultural training of American staff
and faculty members, and a comparison of their living conditions as
compared to their host-country nationals

--Analyses of architecture, service labor, security, transportation, and
strategic planning of the physical institution in relationship to the
economic, political, and cultural realities of the locality (say, the
modern Chinese city, or the gender-segregation cultural norms of some
Islamic countries)

--Effects of the rise of the economies of China, India, and the oil-rich
Gulf States of the Middle East on notions of North/South, 1st World/3rd
World as subjects of analysis and critique within the university

--Transnational capital and the university’s mission: critiques of the
nation state, the privileging of transnational studies, and the
celebration of the postcolonial scholar

--Space and Spatiality: the American-style university as an “other” space
versus the American-style university as non-place within the nation-state

--Race, class, and/or gender and the American-style university

--The expansion of the American-style university as a figure for re-
theorizing cultural imperialism, globalization, Eurocentricism,
colonialism, and empire

--Emerging discourses of East/West, Orientalism/Occidentalism within the
context of the American-style university

--“Critical thinking,” “empowerment,” “diversity,” and other pedagogical
discourses of the American-style universities

--Translation theory and postcolonial approaches to the cultural
translation of pedagogy

--Varieties of English and ideological implications of correctness in
writing, literature, and humanities classes

--Curricular challenges: mediating universalizing and/or essentializing
tendencies in literary/humanities studies

--Postnational rubrics of literary/humanities criticism and the emergence
of cultural studies as a consensus approach within the humanities

--Canonicity, canon debates, alternative canons in humanities departments
located outside of English-speaking countries

--Composition and rhetoric issues in the writing classroom in the
American-style universities in countries where the language of
instruction (English) is different from the national language(s)

A major university press has expressed interest in our prospectus. If
you are interested in collaborating on this project, please submit 250-
500 word abstracts of 4,000-7,000-word essays by January 15, 2009. Final
drafts of completed essays will be due by fall of 2009.

Submit materials to both collection editors Dr. Kathryn L. Kleypas and
Dr. James McDougall at Kkleypas_at_auk.edu.kw and Jmcdougall_at_auk.edu.kw

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Received on Tue Dec 09 2008 - 07:27:36 EST

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