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Tourism and Communication: Place Brands, Identities and New Trends [Extended deadline]
full name / name of organization:
Catalan Journal of Communication and Cultural Studies
We would like to inform you about the extended deadline for the submission of articles for the special issue of the Catalan Journal of Communication and Cultural Studies. The new deadline is 15 February 2011, and the acceptance of works will be confirmed by 15 March 2011. Please note that the journal plans to include articles of around 6-7.000 words, and short research notes and reports of around 2-3.000 words. The contributions will be subjected to anonymous peer-review.
Tourism and Communication: Place Brands, Identities and New Trends:
The concept of place branding has gained a high profile in recent years as different places and tourism destinations compete with each other to gain a foothold in a complex and changing market. In today’s competitive globalised marketplace, branding has been described as ‘the most powerful marketing weapon available to contemporary destination marketers’ (Morgan et al., 2002).
The brand of a territory can be conceived from two different points of view: as a destination brand, which only refers to tourism activity and as a place brand, which has a wider and holistic meaning that includes tourism, investment, commerce, education and quality of life. The aim of a place brand is not only to communicate the main tourist attractions of a region but also to enhance its attractions as a business centre as well as a good and comfortable place to work, live and study.
Catalonia is an important community in terms of tourism development. Since the 1960s, the tourist industry has been consolidated and currently is one of the most important economic sectors of the region. For this reason, studies focusing on communicating destinations, their brands or tourism marketing, and their relation with cultures and territories will be welcomed. Empirical studies and theoretical works with a multidisciplinary focus from the advertising, economic, communication, new technologies and tourism fields will be accepted. Matching with the aims of the CJCS, the issue will include articles coming from Catalonia and from other national contexts in which the relationship among tourism, place brands, culture and identity configure an interesting research case study.
Professor at the Welsh Centre for Tourism Research, University of Wales. He has published over 100 papers focusing on the marketing of tourism destinations and the study of tourism as a sociological phenomenon and his work has so far been translated into Chinese, Russian, Korean, Spanish and Italian.
● Assumpció Huertas (Rovira i Virgili University, Catalonia, Spain)
Senior Lecturer of Tourism Communication and Public Relations at the Department of Communication Studies in the Universitat Rovira i Virgili, Tarragona (Spain). She is also a lecturer of Advertising at UOC (Universitat Oberta de Catalunya). She has a background on sociology, advertising and public relations.
First Special Issue of the CJCS on 'The Communicative Turn in Risk Communication: Theory and Practice' is now available at: http://www.atypon-link.com/INT/toc/cjcs/2/2
For more details about the journal guidelines please visit: http://www.intellectbooks.co.uk/journals/view-Journal,id=162/