The 4th International Conference on Strategy and Marketing CSM2011

full name / name of organization: 
Specialized Committee of Enterprise Strategy, Chinese Association for Development Strategy
contact email: 
icsm2011@163.com

The 4th International Conference on Strategy and Marketing is going to be held by Specialized Committee of Enterprise Strategy of Chinese Association for Development Strategy in University of International Business and Economics in Beijing on December 29-31, 2011, with the objectives to enhance international exchange and cooperation in strategy and marketing, maintain the healthy and sustainable development of enterprises under international financial crisis, improve enterprises’ market competitiveness, perfect and promote basic theories and technology standards of strategy and marketing. All experts, scholars and professionals engaged in strategy, marketing and related areas are sincerely welcomed to participate in the conference to make extensive and profound discussions about management theories, innovations and hot topics of strategy and marketing, so as to provide theoretical support and practical guidance for enterprises. Welcome all experts, scholars and researchers to contribute to and attend the conference.

Sponsor: Specialized Committee of Enterprise Strategy, Chinese Association for Development Strategy
Co-sponsor: University of International Business and Economics

Topics: (All submissions should include, but are not limited to the followings)
1. Strategy
⑴ New Theory, Method, Technology of Strategy
⑵ Strategic Management Tools and Application Analysis
⑶ Strategic Risk Management
⑷ Global Strategy and Local Risk
⑸ Strategic Leadership
⑹ Regional Economic Strategy and Sustainable Development
⑺ Traditional Chinese Thought and Strategic Management
⑻ Strategic Management under the Global Economic Crisis
⑼ Internet and Strategic Management
⑽ Research on the Strategic Management of Nonprofit Organizations
⑾ Strategic Management Practices
2. Marketing
⑴ Marketing Models and Case Analysis
⑵ Research on Consumer Behavior, Customer Satisfaction Model and Customer Loyalty
⑶ Marketing Channel Development, Design and Management
⑷ Strategies on Product Brand, Package, Retail, Pricing, Distribution and Promotion
⑸ Integrated Marketing Communications
⑹ Marketing Innovation
⑺ Theory of Marketing Aesthetics
⑻ Marketing Ethics and Social Responsibility
⑼ Internet and Marketing
⑽ Marketing Management of Nonprofit Organizations
⑾ Research on Development Trends and Hot Subjects of Marketing
⑿ International Marketing

Publication
The conference proceedings will be published publicly and sent to ISI for retrieval by ISSHP, but the conference committee does not guarantee the retrieval result and time, for the concrete retrieval result depends on policies of related retrieval institutions. (The conference proceedings of 2008, 2009 and 2010 have been successfully indexed by ISSHP.)

Requirements
1. The papers submitted have not been published in other journals or presented on other conferences anywhere and also no copyright conflict exists.
2. Both Chinese and English papers will be accepted, and all contributions should conform to styles and guidelines of the paper format on the official website.
3. At least one author per paper registers for the conference and the same primary author can submit not more than three papers.

Conference Committee
General Chair: Yixin Guan, professor, doctoral supervisor, Chinese Association for Development Strategy
Scientific Committee chair: Baichuan Sang, professor, doctoral supervisor, Institute of International Economy, University of International Business and Economics
Scientific Committees:
Wei’an Li, professor, doctoral supervisor, Dongbei University of Finance and Economics
Chi Hu, researcher, China Enterprise Confederation
Haijian Li, professor, doctoral supervisor, Chinese Academy of Social Sciences
Bo Yu, professor, doctoral supervisor, Harbin Institute of Technology
Shuming Zhao, professor, doctoral supervisor, Nanjing University
Qingjiao Yu, professor, renowned middle-aged young management scientist
Changqi Wu, professor, doctoral supervisor, Peking University
Jinxuan Li, professor, doctoral supervisor, Renmin University of China
Hong Zhao, professor, doctoral supervisor, Chinese Academy of Sciences
Benfu Lv, professor, doctoral supervisor, Chinese Academy of Sciences
Ji Li, professor, Tsinghua University

Important Dates
Submission Deadline: Oct. 12, 2011 Acceptance Notification: Nov. 05, 2011
Registration Deadline: Nov. 19, 2011 Conference Date: Dec. 29-31, 2011

Conference Fee
Registration Fee: USD$360. (Including page charges not more than four pages)

Contact Information
Ms Wang
Tel: +86-10-52571942 E-mail: icsm2011@163.com
Official Website: www.csm-conference.org
(Please refer to the website for specific information about the conference.)

cfp categories: 
interdisciplinary
international_conferences