International Conference on Marketing - 2013

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Leap Business Management

The ICOM 2013 offers you a valuable opportunity to share the knowledge and networking with colleagues from different countries who are sharing the same goals whilst exploring beautiful Sri Lanka. Scientists and experts who are in Marketing Management, invited to participate in this International Conference on Marketing - Challenging Environment 2013.

The environment creates many opportunities for marketers; creation of new services that exploit its power, new mechanisms for promotion and marketing tactics, and new channels for building relationships with suppliers, business partners, channel members and customers. Indeed, the exploration of these positive elements associated with the integration of environment, marketing strategy represents potentially valuable contributions to marketing research. Papers investigating such issues are encouraged for submission.

Environment poses new challenges, such as Political, Economic, Social, Technological, Environmental, Legal & Ethical. Certainly, the Environment poses delicate to challenges for any company that serves diverse markets, but particularly when those markets are at different stages of development.

The study of Marketing for challenging environment; welcome for papers, encourage submissions regarding emerging markets that develop theory, identify and address shortcomings in the generalizability of widely-accepted theory or findings, or highlight unexamined or under-researched topics.

Conference Themes

*Political Challenges
*Economic Challenges
*Social Challenges
*Technological Challenges
*Environmental Challenges
*Legal & Ethical Challenges

Sub Topics

*Retail Marketing
*Service Marketing
*SME Marketing
*Sales Management
*Channel Management and Logistics
*New Product Development
*Business-To-Business Marketing
*Consumer Behavior
*Tourism Marketing
*Strategic Marketing and Market Orientation
*Brand Management
*International Marketing
*Customer Relationship Management
*Supply Chain Management
*Marketing in Emerging and Transition Economies
*Political Marketing
*Public Sector Marketing and Communication
*Corporate Responsibility
*Ethics and Social Responsibility
*International and Cross-Cultural Marketing
*Non Profit Marketing and Fundraising
*Sustainability and Green Marketing
*Social Marketing
*Marketing Communication (Online/Offline)

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Send your registration form to –

Send your abstract to –

Event Manager
Mr. Isanka Gamage -
+94 715 589 870
Skype: ip.gamage

Conference Secretariat,
ICOM 2013, Havlock Road, Colombo 06, Sri Lanka.
Tel: +94 112 588 410 / +94 112 597 772, Fax: +94 112 597 771
Hotline : +94 715 589 870