“That’s a Take”: The International Television Commercial as Short Film
“That’s a Take”: The International Television Commercial as Short Film is a two-day, virtual conference that engages interdisciplinary scholarship from any critical/methodological perspective examining the international television commercial production as a short film narrative. As examined in Consuming Images: Film Art and the American Television Commercial (Edinburgh University Press, 2020) which established the complex vitality of the television commercial both as a short film and as an art form, the television commercial has an aesthetic and historical dynamic linking it directly to cinematic and media cultures.