The Zeitgeist in Toys & Games
The International Toy Research Association (ITRA) invites proposals for the 10th ITRA World Conference to be held in Augsburg Germany 5-7 August, 2026. The overarching conference theme is The Zeitgeist in Toys & Games.
Proposal Submission Deadline: 31 December, 2025
Throughout recorded history, toys and games have shaped and reflected who we are. They inspire our play and fuel our development, both as individuals and members of society. As both carriers and changemakers of culture, toys represent and influence the collective spirit of their times – the Zeitgeist.