Book editor: Roshni Sengupta
Both “culture” and “people” are largely undefined and inherently diverse forms, susceptible to malleability and appropriation to suit different agendas. Considering popular culture as a field of struggle leads us to a distinction between popular forms of control as well as participation. Popular culture therefore remains tied to questions of representation, enactment, regulation and control. Reading the form requires the deployment of modes such as symbols and codes (semiotics), apparatus of production (political economy approach), audience and consumer response as well as through studies of the social life of cultural forms and their political frames.