CFP: Shopping for Jesus! Religion as Commodity (5/1/06; collection)
I am currently working on an edited volume of papers provisionally
titled 'Shopping for Jesus!: Religion as Commodity'. The aim of this is
to explore the connections between belief, its presentation, and the
processes by which it is sold and consumed. I want to think about the
way in which religion operates in a market culture and the degree to
which one can use the notions of branding, advertising and marketing to
understand missionary and revival activities. Conversely, one might ask
whether religious methods of self-promotion underlay the development of
some of the techniques of private enterprise. I am interested in papers
that explore such themes from a range of locations in time, space and