Global Bollywood: Cultural Appropriation, Streaming Media, and the Politics of Representation
Today, Bollywood is not merely an industry of Indian films representing the national cinema but also a global cultural phenomenon. From the singsong dance sequences on YouTube to its widespread circulation on Netflix, Amazon Prime, and regional streaming platforms, Bollywood redefines South Asian identities and how they are consumed, contested, and celebrated across the globe. Moreover, the intertwining of questions on cultural appropriation, culturalized representation, caste, gender, and diasporic negotiations emerges with renewed urgency and visibility.
