CALL FOR CHAPTERS ‘STARS AND FRANCHISES’ EDITED COLLECTION
This edited collection seeks to examine the intersections between two significant media systems: stardom and the franchise. It will explore the convergences, tensions and inter-dependences that star-driven texts and franchise cultures have constantly negotiated within the entertainment industry, on a global, historical and multiplatform scale. It aims to analyse franchise sites and strategies as significant nexus where an understanding of stars is created, managed and interpreted, and to analyse the place and value of the star to media franchise production.