The Politics of Cute
Cuteness is a twenty-first-century sensation—from the global expansion of Sanrio fandom to the rise of social capital around Labubu and Jellycat, from K-Pop stars (real or animated) to cute animals like the quokka and Fennec fox. This issue explores a “cuteness turn” found in many public realms around the world. The adoration of attractive or cheerful objects associated with childishness and youthfulness is part of the human experience. However, this issue does not examine cuteness as a transcultural aesthetic or psychological condition, but we focus on its larger political implications. Throughout history and around the world, this “universal” sentiment has often been manipulated for commercial and ideological purposes.
