Intercultural Communication and Tourism: Intercultural Resistance of Language in Hotels
Hotels are often the first destination of any traveler. Not just a place to unpack and sleep, they are often one’s first exposure to a new culture, a base of operations, and an enormous factor in travel experience outcomes. Given their essential role in travel, hotels especially cater to the tourism industry. In Discourses in Place (2003), Scollon and Scollon develop an important, multi-faceted framework for analyzing text in space, arguing “we can only interpret the meaning of public texts like road signs, notices and brand logos by considering the social and physical world that surrounds them” (1).
