call for papers...
Judging a book by its cover:
fans, publishers, designers and the advertising of books
Edited by Nicole Matthews and Nickianne Moody,
Media and Cultural Studies, Liverpool John Moores University, UK
Book covers have long been the sole preserve of collectors and art
historians. This collection will draw a new range of disciplinary
perspectives - cultural studies, business and marketing, the history of the
book and literary studies - to make sense of book covers in the wider
context of publishers' publicity and the marketing of books.