Call for Chapters for Toyetic Television: A Companion
From G. I. Joe workout routines and Sailor Moon wedding gowns to Bratz doll make-unders and Ferby modding, toyetic, merchandise-driven television from past decades has proved remarkably resilient. Toyetic television clearly holds a far greater and more enduring cultural significance than definitions such as “glorified half-hour commercials” (Hilton-Morrow & McMahan 2003, p. 78) might suggest. It is meaningful to individual viewers, it becomes “social lubricants facilitating communication between one child and another” (Steinberg 2012, p. 90), and it can connect generations through shared viewing and playing pleasures.