Maybe it makes you think of neon flashing lights and cacophonies of strange sounds, or maybe your mind immediately jumps to visions of Pac-Man and Space Invaders. Maybe the word conjures nostalgia for childhood friendships and fun, as seen in Stranger Things. Perhaps your imagination wanders to the pachinko parlors of Tokyo. Or maybe you go to the traditional origins of the word, seeing the covered walkways of seventeenth-century French architecture or the contemporary covered markets of Santiago. Maybe the arcade, for you, remains linked to the theories of Walter Benjamin, prompting reflection on consumption and capitalism.