Cultures of Popularity: Understanding Popular Culture in India
Popular culture has been a rising area of interest in India, with dedicated departments of Game Studies, Media Studies, Visual arts and culture and many more. In the contemporary context, where the world has been miniaturised into the palm of our hands, with information available at the tip of our fingers, it becomes more important to question how we can include popular culture into the larger domain of academia, both in Humanities and in the Social Sciences. The Popular Culture Association, established in the USA in 1971, has taken the study and research in this domain to new heights.