McFarland and Company invites baseball writers to contribute abstracts for an essay collection presently titled The New York Yankees and Popular Culture.
Writers are encouraged to submit their own topics for consideration. Possible topics include:
- Yankees in Advertising
- History of WPIX
- The fight between Billy Martin and Reggie Jackson on the Game of the Week
- Buster Keaton’s film The Cameraman featuring a sequence at Yankee Stadium
- Yankees and Seinfeld
McFarland is a leading publisher of books and journals in sports history, including Base Ball: A Journal of the Early Game and Black Ball: A Negro League Journal.