FORUM JOURNAL ISSUE 18: CLICHÉ
As writers and academics we fear having our work criticised as cliché; yet, we continue to repeat and overwork certain ideas to the brink. If we are to believe Marshall McLuhan, "it is the worn out cliché that reveals the creative or archetypal processes in language as in all other processes and artifacts" (Cliché to Archetype 127). The pursuit of newness requires us to label precursors as old and eventually worn out, thereby rendering them cliché. At the same time, a phrase, symbol, or trope would not be used to the point of cliché if it did not continue to strike a chord with so many artists or thinkers. Clichés are cultural relics reread and relocated as benchmarks for new art and interpretation.