Call for Book Chapter Proposals | Edited Collection: Debating Advertising: Ethics, Effectiveness, & Creativity
This book seeks to showcase current academic debates and multiple disciplinary perspectives on adversiting. The contributions in this book will help create a comprehensive overview of of academic discourse on contemporary advertiting. Perspectives on the ethics of advertising, the challenges to measuring advertising’s impact, and the importance of professional creativity are particularly encouraged. Proposed chapters might address whether advertising is purely manipulative, whether it encourages over consumption, whether it creates monopolies, or whether it serves primarily to make the rich even richer.