CFP: New Series in Visual Rhetoric

full name / name of organization: 
Marguerite Helmers
contact email: 

Visual Rhetoric
Parlor Press
Marguerite Helmers, Series Editor

Visual culture studies and visual rhetoric have been increasing areas of
emphasis in scholarly studies. Drawing on the work of a variety of
theorists, from Kenneth Burke in rhetorical studies to Roland Barthes in
semiotics, and addressing a wide range of subjects, from supermarkets to new
media, scholars established visual cultural studies as a thriving and
significant area of inquiry for the new century. The impetus for such study
has been the awareness that Americans' primary information sources
(television and the World Wide Web) are strongly graphic (or visual) rather
than print- or text-based in nature. This series will encourage scholars
working in rhetoric, cultural studies, and communication to create new
scholarly works that analyze visual phenomena. The intent is to assist in
the development of a dedicated publication venue for visual rhetorical
studies in order to establish coherence in what is currently a disparate

The previously unquestioned hegemony of verbal text is being challenged by
what W. J. T. Mitchell labels the "pictorial turn" (Picture Theory)-a
recognition of the importance and ubiquity of images in the dissemination
and reception of information, ideas, and opinions-processes that lie at the
heart of all rhetorical practices, social movements, and cultural
institutions. In the past decade, many scholars have called for
collaborative ventures, in essence for disciplining of the study of visual
information into a new field, variously labeled visual rhetoric, visual
culture studies, or "image studies." This proposed new field would bring
together the work currently being accomplished by scholars in a wide variety
of disciplines, including art theory, anthropology, rhetoric, cultural
studies, psychology, and media studies.
The Visual Rhetoric Series imprint of Parlor Press will publish works that
address the following themes:

. Political examinations of the role of the image in society;
. Analyses of the production of images, objects, or visual phenomena
in society;
. Historical considerations of the reception of the image to
particular times, places, and people;
. Analyses of the relationship between representation, communication,
and knowledge;
. Studies of perception, reception, and interpretation of images;
. Focused rhetorical analyses of various media, including, but not
limited to television, film, photography, computer imaging, illustrated
books, billboards, and propaganda.

Submission and Contact Information

Queries should be directed to Marguerite Helmers, Associate Professor of
English, University of Wisconsin Oshkosh, 800 Algoma Boulevard, Oshkosh, WI
54901. Email:

The website for this series is

Parlor Press is an independent publisher of scholarly and trade titles in
print and multimedia formats, including Acrobat eBook and Night Kitchen
(TK3). For submission information or to find out about Parlor Press
publications visit the website. <>, write to
Parlor Press, 816 Robinson St., West Lafayette, Indiana, 47906, or e-mail
David Blakesley <>.

Marguerite Helmers
Associate Professor of English
University of Wisconsin Oshkosh
800 Algoma Boulevard
Oshkosh, Wisconsin 54901
(920) 424-0916

Nature is cyclical.
So are woozle tracks.
Winnie the Pooh's Guide to Feng Shui

         From the Literary Calls for Papers Mailing List
                       Full Information at
          or write Erika Lin:
Received on Wed Apr 02 2003 - 13:36:30 EST