American Studies Association conference
October 12 - 15, 2006
Oakland, CA

Advertising in Transnational Context

In response to the ASA 2006 conference theme, we will propose a panel on
nineteenth-century advertising in its transnational contexts.

We are looking for papers dealing with issues such as:

* How advertising travels across national boundaries, especially between
the
U.S. and other parts of the world
* New regimes of "exotic" consumption
* Visual strategies for the interpellation of consumers
* How U.S. advertising imagines non-U.S. consumers
* How non-U.S. advertising seeks to reach or imagine the U.S. consumer
* The strategies through which advertising intersects, represents and/or
facilitates historical and emergent discourses of race and empire
* Changing configurations of race and gender across national borders

We seek papers that trace single products across national boundaries as
well as papers that compare different advertising campaigns across
National boundaries. We are particularly interested in papers that treat the
Americas hemispherically.

While we are most interested in papers that deal with the nineteenth
century, paper topics can extend into the early twentieth century.

Literary, visual arts and multidisciplinary approaches to advertising
welcome. Let us know if you will have AV needs.

Please send 500-word abstract and cv to BOTH

<kwazana_at_pomona.edu>

and

<ebeckman_at_uiuc.edu>.

Kyla Wazana Tompkins
<kyla.tompkins_at_pomona.edu>

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Received on Tue Dec 27 2005 - 11:44:10 EST