CFP: The Business of Entertainment (5/1/07: Collection)

full name / name of organization: 
Robert Sickels
contact email: 

We are seeking contributors for the articles that will ultimately =20
make-up the chapters of The Business of Entertainment, a 3 volume =20
series under contract with Praeger Press. This series will detail =20
the ways in which the media conglomerates that control the =20
contemporary entertainment industry exploit the synergies between =20
their companies. What does all this mean to us, the consumers, the =20
end users who just want to be entertained and want to have a wide =20
selection of options from which to choose? How and why are choices =20
affected and for the sake of what or whom? In investigating the =20
answers to these questions and many more, these texts will =20
collectively illuminate the business of contemporary entertainment in =20=

a way that will appeal not only to general readers, but to academics =20
and students as well. While each of the books will be about a =20
specific industry, there will be great analytical overlap, which is =20
by design as the industries themselves desire as much overlap as =20
possible so as to maximize control and profitability.

Accepted articles will be between 5,000 and 10,000 words, including =20
works cited, and will adhere to the MLA style. We welcome =20
contributions from professors, grad students and non-academic experts =20=

as well. We will consider previously published work on the =20
condition that the authors secure royalty free reprint permissions =20
from the original publisher. Please e-mail completed articles or =20
abstracts of no more than 300 words to sickelrc at whitman dot edu by =20=

May 1, 2007. Also, please e-mail with any questions or requests for =20
further information.

The following are prompts for the kind of things we=92re looking for. =20=

Please be advised that we=92re not wedded to any one topic and are =20
quite open to suggestions.

Volume 1: The Business of Entertainment=97The Movies

Chapter may topics include:

Labor relations (salaries, contracts, etc.)
Runaway production
Piracy
Digital production and delivery
The contemporary Studio System
Independent production within the contemporary system
Festival culture and the marketplace
The rise of Withoutabox
Tom Cruise=92s move from Paramount to Wall Street (and other big money =20=

hedge fund production deals)
Genre films
TV Series and other =93franchise=94 sources
Globalization
Government oversight of the movies
Collusion between the majors
The contemporary star system
Contemporary movie reviews
Advertising in the digital age, especially to create internet buzz =20
(via myspace.com etc.)
Ancillary products and product placement
Media manipulation (Oscar campaigns, etc)
Volume 2: The Business of Entertainment=97The Music Industry

Chapter topics might include:

Labor-management relations in music (salaries, unions, etc.)
Globalization
Radio (traditional, satellite, internet, etc)
Major labels
Advertising
Music featured in movies and on TV shows
Home production and independents (labels and individuals)
Sampling and copyright issues
=93Created music=94 (boy & girl bands, American Idol, etc.)
Media coverage of music
Alt music (No Depression, etc)
Underground music (DJ Danger Mouse=92s The Gray Album, etc)
iTunes and other digital downloading services
The mainstreaming suburbanization of hip hop
  Volume 3: The Business of Entertainment=97Television

Labor-management relations in music (salaries, unions, etc., etc.)
Globalization
The coming of HD
Digital product placement
Tivo/On-Demand
Subscription networks
Cable vs. satellite
The dynamics of broadcast and advertising revenue
Advertising and multi-media promotion
Reality TV
Teen Networks (WB, CW, Disney, Noggin)
Children=92s Networks (Nick, Noggin, Etc)
The Major Networks
Genres Developing and retaining fan loyalty (series zealots--Veronica =20=

Mars, Buffy, etc.)
Sports on TV (ESPN, NFL Network, etc.)
DVDs and series TV (new and old)

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Received on Mon Mar 19 2007 - 14:35:40 EST