The Entrepreneurial Principles of the Cultural and Creative industries

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Utrecht University / School of the Arts
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Submissions are invited for a forthcoming special book to be published in early 2012, entitled The Entrepreneurial Principles of the Cultural and Creative industries, compiled by Prof. Dr. Giep Hagoort (Utrecht University/Utrecht School of the Arts), assoc. Prof. Dr A. Thomassen (Auckland University of Technology), Drs. R. Kooyman (Ars Nova).

The book will be presented as part of the Second International Research Seminar on the Entrepreneurial Dimensions of Cultural and Creative Industries to be held in March 2012 at Utrecht University in the Netherlands. The first edition was held in March 2010 and was opened by Mrs. Dos Santos-Duisenberg of UNCTAD.
It is recognized that UNCTAD has introduced the topic of creative industries into the international economic and development agenda. (Dos Santos Duisenberg, 2008, 2010) Since the publication of the Creative Economy Report, UNCTAD has, in line with its mandate, played a key role in sensitizing Governments to the potential of the creative economy to foster trade and development gains, promoting policy-oriented initiatives and enhancing cooperation with countries, institutions and the international community at large.

Recently the European debate has culminated in the Green Paper, published by the European Commission called Unlocking the potential of cultural and creative industries. The Commission states that ' In the recent decades the world has been moving at a faster pace. For Europe and other parts of the world, the rapid roll-out of new technologies and increased globalisation has meant a striking shift away from traditional manufacturing towards services and innovation. Factory floors are progressively being replaced by creative communities whose raw material is their ability to imagine, create and innovate. In this new digital economy, immaterial value increasingly determines material value, as consumers are looking for new and enriching 'experiences'. The ability to create social experiences and networking is now a factor of competitiveness.' (European Commission, 2010, pag 2). The Green Paper is summarizing a range of basic statements, namely: the powerful linkage between cultural and creative industries and education; the promising role of CCIs in the new post-crisis productive model; underlining the connection to the digital economy and the EU digital agenda; the growth of ICT-based creative firms and professionals and its role in innovation diffusion; links to the EU strategy on intellectual property; or the cluster approach when addressing this kind of industries. However, the Green Paper focuses on the general policy guidelines (Hagoort, Thomassen, Kooyman, 2010). In order to bridge the gap between the EU policy and the day-to-day practical reality of the cultural entrepreneur we need to fill in all levels in-between; from economical analyses, through entrepreneurial strategy development, innovation, social media strategies, business planning and applicable, successful business models.

This special book invites contributions from across Europe as well as the wider global research community. It will comprise academic articles that address theory, research and practical issues related to the current entrepreneurial principles of cultural and creative industries ranging from socio-economical research, to the cultural dimensions of creativity and innovation, and the entrepreneurial dimension of CCIs (HKU, 2010). For the purpose of this book we define cultural and creative industries as follows:

The European model makes a distinction between 'cultural' and 'creative' industries. (KEA, Oct 2006 pag 56). The 'cultural sector' covers non-industrial sectors producing non- reproducible goods and services aimed at being 'consumed' on the spot (a concert, an art fair, an exhibition) and the arts (including but not limited to visual arts; performing and heritage). It also includes industrial sectors, producing cultural products aimed at mass reproduction, mass-dissemination and exports. In the 'creative sector' culture becomes a 'creative' input in the production of non-cultural goods, such as design, architecture, and advertising. Creativity is perceived in this study as the use of cultural resources as an intermediate consumption in the production process of non-cultural sectors, and thereby as a source of innovation (HKU, 2010).

Topics of interest for this special book include but are not limited to:

- Development of methodological frameworks for research and knowledge creation
- How can we develop a methodological framework that would allow for rigorous knowledge creation in order to sustain coherency and support ongoing debates?
- And thereby how to develop models for articulating the entrepreneurial dimensions of the cultural and creative industries?
- Development of required entrepreneurial skills for the CCIs
- How can research contribute by bridging the gap between the educational context and the industry?
- How can these relationships be fostered and structured in such a way that experiences are made explicit in order to sustain knowledge creation and exchange?
- Inventory and analyses of the cross-over effects
- How can the current interactions between CCI's that are rooted in social and economical innovations, the artistic and the leisure activities, be studied in such a way that it will enhance the understanding of their interaction and allows for identifying problems and issues for developments?
- Social innovations
- How design can enable social innovation, and specifically how creative entrepreneurship can enhance these innovations.
- If we contend that creative entrepreneurship can provide solutions to collaborative international design and enable knowledge creation and innovation through tacit knowledge exchange, but what type of mechanisms need to be developed to articulate these developments?

Both research articles reporting on (case) development studies in any of these areas as well as theoretical/conceptual papers that engage deeply with pertinent questions and issues from a pedagogical, sociological, cultural, philosophical and/or ethical standpoint will be considered for publication. Systematic literature reviews and meta-analyses dealing with the above articulated issues are also welcome. Authors are strongly encouraged to consider the implications of their work for those outside their disciplines and institutes, and to attempt to situate the discussion of their findings in the broader context of the sector as a whole.

Time schedule
August 1 2011 Extended abstracts due
September 15 2011 Notification of acceptance and invitations to selected authors to submit full papers
November 15 2011 Full manuscripts due
December 2011 Notification of acceptances
January 1 2012 Revised manuscripts due
March 2112 Publication of book

Please send a 250-word abstract with a preliminary bibliography (APA Ref.) by August 1st 2011 to Giep Hagoort (University Utrecht/School of the Arts, ). Our plan is for all 4000-word commissioned papers to be due by November 15, 2011.
The book on Cultural Entrepreneurship in the context of the creative economy will be published by Publishing House Eburon (in cooperation with the University of Chicago Press).

Giep Hagoort is Professor Art and Economics at the Utrecht University and Utrecht School of the Arts (HKU). Aukje Thomassen is Associate Professor in Design and the Head of Research at Auckland University of Technology, New Zealand School of Art+Design. Rene Kooyman is publicist and Managing Editor of the EU EACEA Research on The Entrepreneurial Dimension of Cultural and Creative Industries.

Edna Dos Santos Duisenberg (2008, 2010). Creative Economy Report. Geneva: UNCTAD.
European Commission. (2010). Unlocking the potential of cultural and creative industries. Green Paper, Brussels.
Giep Hagoort, Aukje Thomassen, Rene Kooyman (2010). Reaction on Green Paper, July 30, 2010. Utrecht/Auckland.
HKU (2010), The Entrepreneurial Dimension of the Cultural and Creative Industries, Hogeschool voor de Kunsten Utrecht, Utrecht.
KEA. (Oct 2006). The economy of culture in Europe. KEA European Afairs.