Consumer Culture and Advertising at SWPACA 35th Annual Conference, Feb 19-22, 2014

full name / name of organization: 
Southwest Popular/American Culture Association
contact email: 

Call For Papers: Consumer Culture and Advertising

35th Annual Conference: Southwest Popular/American Culture Association
February 19-22, 2014 – Albuquerque, NM
Hyatt Regency Hotel & Conference Center

Proposal submission deadline: November 1, 2013

Proposals for individual papers and panels are now being accepted for the Consumer Culture and Advertising area. Presentations on historical or contemporary subjects are welcome. Topics might include, but are not limited to:

-consumer goods: product development, inventors, marketing, design
-advertising: graphic design, word & image, use of logos/slogans/jingles, persuasive devices, product placement, cross-advertising
-spokespersons: salespeople, actors, authorities, celebrities
-advertising media: billboards, magazines, newspapers, packaging, TV, internet, spam, social media
-demographics: advertising for and consumption among specific groups: age, class, race, ethnicity, etc.
-sites of consumption, consuming activities, consumption on display
-consumer mentality and behavior: methods, motivations behind consumption; consumption and identity; psychological aspects (addiction, hoarding, etc.)
-effects of consumer culture: physical waste, ecological distress, economic issues, etc.
-theoretical investigations into the cycle of consumption and the relationship between producer, product, and consumer

Proposals that relate to this year's conference theme, "Popular and American Culture Studies: Yesterday, Today, and Tomorrow," are especially encouraged. Papers presented at the conference may be submitted for potential publication in the SWPACA's new peer-reviewed, quarterly journal, Dialogue: The Interdisciplinary Journal of Popular Culture and Pedagogy. See for more information.

Applicants should submit their 250-word abstract directly to the conference database at: Panel proposals must include an abstract for each presenter. Deadline for submissions is November 1, 2013. Accepted applicants will be notified by email.

Information about SWPACA, our areas of study, conference travel, lodging, and award opportunities for graduate students can be found on our website:

For questions related to the Consumer Culture and Advertising area, please contact:

Dr. Michelle Kaiserlian

Area Chair, Consumer Culture and Advertising