“That’s a Take”: The International Television Commercial as Short Film

deadline for submissions: 
September 15, 2022
full name / name of organization: 
Gary Rhodes, Robert Singer
contact email: 

“That’s a Take”: The International Television Commercial as Short Film is a two-day, virtual conference that engages interdisciplinary scholarship from any critical/methodological perspective examining the international television commercial production as a short film narrative. As examined in Consuming Images: Film Art and the American Television Commercial (Edinburgh University Press, 2020) which established the complex vitality of the television commercial both as a short film and as an art form, the television commercial has an aesthetic and historical dynamic linking it directly to cinematic and media cultures. Through close and comparative readings, these conference panels, which we propose to develop into an edited volume, will examine the presence of international film styles on the television commercial from all nations throughout broadcast history and the resulting influence of the television commercial on the film medium, exploring an intertwined historical, aesthetic, and technical relationship.

We are interested in all historical and contemporary broadcast cultures and welcome insightful close and comparative readings examining the international television commercial.

We would welcome any discussion of your ideas prior to any formal submission.

Hosting Institutions:
Indiana University, Bloomington, USA
Jadavpur University, India
Oklahoma Baptist University, USA

The conference is scheduled for Nov 4, 5, 2022 (Friday-Saturday), morning, afternoon. The deadline for submission of your conference abstract/cv is Sept 15, 2022. (new deadline)

Please send a 150—200 word proposal and abbreviated CV to Gary Rhodes & Robert Singer at this email address: <Intcomm2022.gmail.com>