“That’s a Take!”: The International Television Commercial as Short Film

You are invited: An international conference sponsored by a trio of universities that may attended for free and without any registration at this ZOOM link:
https://iu.zoom.us/j/82458852628

    Schedule

CONFERENCE DAY 1: Friday, November 4, 2022
Panel 1 | 9:30am EDT to 10:50am EDT
Chair: Gary D. Rhodes (Oklahoma Baptist University)
9:30am: Chair start and welcome
9:35: Fielding Montgomery (University of Maryland, College Park), “'Tough on Crime' Political Advertisements as
Home-Invasion Horror Short Films"”
9:55: Gary D. Rhodes, “Branded: Native America and the Television Commercial
10:15: Alex Svensson (MIT / Emerson College), “’Not for the faint of heart’: Japanese Viral Marketing and Found
Footage Horror”
10:35: Q&A
10:50: Panel End

Panel 2 | 11:00am EDT – 12:30pm EDT
Chair: Robert Singer (CUNY Graduate Center [ret])
11:00am: Chair start and welcome
11:05: Robert L. Singer, “Woman-Smoke-Burn: Sensational Declension in Cigarette Commercials”
11:25: Robert Kroll (Mott Community College), “'Let's Drink to What We're Drinking': Orson Welles in Japan.”
11:45: Tammy A. Kinsey (University of Toledo), “Cinematic Design for the Small Screen: An Examination of Five International Commercials”
12:05: Q&A
12:30: Panel End

CONFERENCE DAY 2: Saturday, November 5, 2022
Panel 3 | 9:30am EDT to 10:50am EDT
Chair: Maduhja Mukherjee (Javadpur University)
9:30am: Chair start and welcome
9:35: Madhuja Mukherjee, “Unity and Media: Film Division and India's National
'Integration' Films”
9:55: Hyunyoung Moon (Dept of English, Korean Military Academy), US Army and Superhero: The 2021 The
Calling Army Recruiting Campaign and Superhero Aesthetics
10:15: Colleen T. Dunagan (California State University, Long Beach), “Narratives of Consumption: Choreocinema
and Last Tango in Compton”
10:35: Q&A
10:50: Panel End

Panel 4 | Time: 11:00am EDT – 12:30pm EDT
Chair: Laura Hatry (Universidad Nacional de Distancia)
11:00am: Chair start and welcome
11:05: Laura Hatry, “Exploiting Emotions: Spanish Christmas Lottery
Commercials as Short Films”
11:25: José Duarte (ULICES-ULisboa), “Together: Wes Anderson and Marco Martins”
11:45: Michael Soriano (University of Miami), “'Make them wait': Desire, Delay, and the Serial Gap in
Television Commercials”
12:05: Q&A
12:30 Panel End