The Twenty Seventh Annual Conference of the
Arab-US Association for Communication Educators (AUSACE)

Kuwait University, Kuwait

28-30 October 2023

THEME: Changing Media Landscapes: Convergence and Fragmentation

Media platforms have developed at an unprecedented rate recently, disrupting traditional
models for publishing, broadcasting, and advertising and creating a need for identifying new
models. As media become more fragmented and at the same time converge, implications can be
seen across several different areas, such as the way people access media, how media are
marketed, and how the media industry is changing.

Consequently, the consumers of media messages have changed their usual patterns of
consumption. The phenomena of digitization, media convergence, media fragmentation, and
consumption of media and user-generated content set the agenda of interests and concerns for
educators, scholars, and practitioners.
The main objectives of this conference are to discuss, analyze, and critique topics related to
those phenomena and to contribute to the academic debate about new media models and theory.

The subjects and themes covered in the conference will include, without being limited to:
• History of media fragmentation and convergence in media landscape
• Digital and social media fragmentation and convergence in media landscape
• Changes in media theories and research in a fragmented and converged media landscape
• New media for media education in a fragmented and converged media landscape
• Effects of media convergence and fragmentation in media landscape
• Corporate and strategic communication and their relationships with media convergence
and fragmentation in media landscape
• Agenda setting effects of influencers in media landscape
• Effects of media fragmentation and convergence on consumers in media landscape
• Fragmentation and convergence of journalism in media landscape
• Health and emergency communication in a fragmented and converged media landscape

Site: Kuwait University, Kuwait
Date: 28-30 October 2023
Languages of the conference: Arabic and English
Registration fees: $150
Hotels: To be announced later

Important deadline dates:
• May 15th: Submission of abstract
• June 15th: Response to abstracts
• August 15th: Submission of registration forms and fee payments
• Sept. 1st: Submission of full paper

• Sept. 20th: Dissemination of final conference program
Contact:

Send abstracts and questions to Dr. Yousef AlFailakawi, President of AUSACE
yalfailakawi@ku.edu.kw

AUSACE website: www. https://ausace.mystrikingly.com