International Conference on Media, Culture and Audience : Contemporary Issues and Challenges
Concept Note :
Popular Culture is an integrated concept that includes anthropology, linguistics, sociology, cognitive science and communication studies. Media is a significant catalyst to inherit the culture more specifically in the era of information superhighway (Cassel, 2011) .Media and Cultural Studies is a useful narrative that directs our attention to the media environment in which we survive, discuss and raise public opinion. Culture is not merely a social process but a set of products sorted into high , low and middle positions on a ladder ( Campbell, 2000) . Here culture represents large and functional spaces that spread out in all directions as a map. In contemporary life cultural boundaries are being tested, the lines between information and entertainment have blurred. Consumers now read their daily paper on a computer or mobile screen. Media conglomerates do business across vast geographic boundaries and we witness media convergence, corporate hegemony and delicate handshake between media and political parties. These phenomena have a power to interfere with societal norms, beliefs, relations , emotions and practices . Nowadays, the media acts as the most prominent platform to impart information and create public opinion accordingly. It seems to be omnipotent and omniscient. In this outset the corporate, state and political parties may try to hold or build up a delicate concord with media industries. To analyze the phenomenon, the study of the ‘global media system’ ( Daya Thussu) is necessary. Mapping of the global media flow and contra -flow may define dominant and alternative discourses of media. The conference will discuss the issues related with contemporary media imperialism ( Herbert Schiller) and beyond media imperialism to ensure asymmetrical interdependence and cultural proximity. At the same time the conference will bring with it some narratives on cultures of global communication and power of communication and media. The present theme of this international conference is to discuss various ways in which media has become entwined with popular culture and contributed to the establishment of new paths in social, cultural and political spheres. The conference would aim at exchanging ideas and perspectives among scholars on different issues relating to media and its impact on society and popular culture. We aspire that the present conference would be advantageous to the intelligentsia of the society and also the research scholars would be enriched with the valuable inputs they will receive from the experts of this genre. The conference will be a platform for discussion that explores the historical, social, cultural, philosophical and impact of culture on media studies.
Call for Papers:
The present conference is interdisciplinary in nature. Therefore, papers on related themes are invited from academicians, researchers, experts in the fields of social sciences like Mass Communication, Sociology , English & Cultural Studies , Political Science and Media Professionals . The present conference is inviting research articles that will discuss the role of media in contemporary society, considering the emergence of several issues like corporate monopoly, digitalization, expansion of the virtual world through social media , deviation of media -objectivity , political interference on media content , declining status of editor , manipulation of audience reach, changing narratives of media economics and related issues.
Some of the Sub-themes of Call for papers are mentioned below :
- Theories of media and culture - An emerging trend
- Global media system and mapping the global media flow
- Media politics and public life: A narrative of political communication
- Digital media : Competition, convergence and consumerism
- Issues of development communication : Environment, public health, human rights and gender studies
- Gender Fluidity in Film: Challenging traditional notions of identity and representation
- The impact of OTT Platforms on Traditional Broadcasting: Challenges and Opportunities
Submission Guidelines
- Author’s name, title, affiliation, and email
- An abstract, up to 200 words. Either British spelling or American spelling is to be followed.
- Key words (6)
- Font- Times New Roman, Size-12, Spacing-Single spaced
- Research papers must be between 3500-4000 words (including References)
- The whole paper has to be divided into following sections-
- Introduction,
- Literature Review
- Methodology
- Discussion (/Result Analysis)
- Conclusion
- References
- (Please follow the above order and do not add any Bibliography. Only Reference will do)
- A list of figure captions and tables (if any figure/table is used)
- In-text citations and references should follow the American Psychological Association (APA style) https://apastyle.apa.org/style-grammar- guidelines/citations; https://apastyle.apa.org/style-grammar-guidelines/references
Important Dates
Last date of abstract Submission
10th August, 2023
Notification of acceptance
14th August
Submission of Full paper
15th September
Date of conference
28-30th September
Registration Fees for Paper Presentation and Publication in ISBN Volume/ Recognized ISSN Journal :
Academicians
Indian Participants (INR)-Rs. 2000
Foreign Participants ($)-$ 60
Research Scholars
Indian Participants -Rs. 1500
Foreign Participants- $ 40
Students
Indian Participants- Rs. 1000
Foreign Participants-$ 20