Call for Papers: ‘Re-Imagining Fashion Retailing and Marketing in the Epoch of Sustainability and Digitalization’

deadline for submissions: 
May 1, 2025
full name / name of organization: 
International Journal of Sustainable Fashion & Textiles

Call for Papers: International Journal of Sustainable Fashion & Textiles

‘Re-Imagining Fashion Retailing and Marketing in the Epoch of Sustainability and Digitalization’

View the full call here>>

https://www.intellectbooks.com/international-journal-of-sustainable-fashion-textiles#call-for-papers

Special Issue Editors:

Bethan Alexander, Fashion Business School, London College of Fashion, University of the Arts, London, b.alexander@fashion.arts.ac.uk

Professor Natascha Radclyffe-Thomas, Ravensbourne University London, n.radclyffe-thomas@rave.ac.uk

Submissions are invited from both industry professionals and academics on all aspects of ethical and sustainable fashion and textiles which address the key themes of the Special Issue call for papers.

Through this Special Issue, we call for scholars to challenge the current fashion system and to reimagine ways in which sustainability, technology and their interplay, shape design, retailing and marketing. We are interested in practical, empirical and conceptual papers, especially those that advance our understanding of these two areas within retail store design, consumption and buying behaviours, retail formats, channels, services, customer experience, marketing communications, collaborations, activations and retailer reputation.

For this Special Issue, we welcome contributions on topics including:

  • green, sustainable, ethical and pro-environmental fashion consumption

  • consumption across physical and digital retail channels

  • ethical considerations in retailing and marketing

  • consumer behaviour in relation to ethics and sustainability

  • social sustainability within design, retailing and marketing

  • circular economy informing store design, retailing and marketing

  • immersive and predictive digital technologies, e.g., AI, virtual/augmented realities etc. and/or their interplay for advancing sustainability

  • experience design, such as new store formats and digital shopping experience, impacting customer experience and value creation

  • social media, communities and platform-mediated algorithms

  • sustainable innovation and green technologies

  • sustainable fashion marketing communications

  • sustainability and retail store design, on and offline

  • sustainability practices and retailer reputation

  • sustainable development, net zero and implications for fashion marketing and retailing

  • experience economy evolution through sustainability and technology

  • retailing and marketing transformation in the era of sustainability and technology

  • conceptual advancements informing design, retail and marketing related to fashion sustainability, technology and their confluence

This list is not exhaustive. We welcome contributions on other topics connected to sustainability and technology and their confluence in shaping design, retail and marketing in a fashion context.

SFT invites contributions of the following:

  • Research Articles: 6000–8000 words

  • Industry Reports: 5000 words maximum

  • Case Studies: 1500–2000 words

Submission guidelines

Please submit via the submit button above.

All submissions must follow Intellect’s house style: www.intellectbooks.com/journal-editors-and-contributors. It is the author’s responsibility to clear the usage rights for all images to be published in the manuscript.

Deadline for issue 5.1:

  • Full papers to be submitted by 1 May 2025

  • Peer review process to be completed by 30 September 2025

  • Final paper deadline (if accepted): 30 January 2026

Issue publication 30 April 2026