CFP: CINEMATIC CROSSROADS AND DIGITAL FRONTIERS
Cinematic Crossroads and Digital Frontiers
At a time when over two-thirds of the global population has access to the internet, the paradigms of media dissemination have
undergone a profound transformation. The dynamics between producers and content consumers have been redefined, thanks to
the proliferation of accessible technologies. This democratisation of media has empowered both amateur and professional creators to
express their artistic visions through the cinematic medium.
This shift has significantly influenced audience perceptions, thereby enhancing cinema's capacity to encapsulate diverse values, languages, and ideologies. From the emergence of pan-Indian cinema to the global recognition of non-Hollywood films at prestigious platforms like the Academy Awards and acclaimed international film festivals, the concept of a "global village" is becoming an increasingly plausible reality.
While traditional methods of film distribution still persist, the convergence of media has helped the entertainment industry to flourish through user-generated content, opening new avenues to advertise and disseminate films. The advent of Over-The-Top (OTT) platforms has not only revolutionised the distribution and consumption of films, but also democratised the filmmaking process, allowing a broader range of voices to participate in cinematic creation.
The swift transformations within the cinematic landscape demand rigorous scholarly inquiry and the expansion of existing literature to
critically assess contemporary shifts in cinema and its related media.
MediaCon 2025 aims to foster such discourse, offering a platform for critical analysis of the current landscape. In light of the industry's rapid evolution, it is essential to investigate the emerging internet-facilitated business models and the subsequent transformations in
media ownership and the political economy of cinema.
Beyond the realm of feature-length films, there is a need to explore cinematic elements across various formats, including advertisements, television shows, web series, and animated films. Furthermore, social media has transcended its role as a mere distribution channel, evolving into a critical space for film curation, critical analysis, and reviews — functions that were once the domainof journalists and cultural elites.
In response to these advancements, the conference seeks to facilitate a responsible exchange of ideas and foster critical discourses that will guide the industry toward a promising future. We invite scholars, industry professionals, and students to join us at this interdisciplinary forum to explore the increasingly complex intersections between cinema and digital media.
Call for Papers
We welcome papers, poster exhibitions, experimental short films, and animations, that engage with, but are not limited to, the following topics:
* Film production, distribution, and exhibition in the digital age
* Artificial intelligence in cinema: from scriptwriting to post-production
* The cinematic shift to OTT platforms
* Cinema as a vehicle for cultural transmission
* Representations in cinema
* The political economy of cinema
* Media convergence and its impact on cinema
* The intersection of cinema and advertising
* Television in the age of streaming
* Propaganda and its cinematic manifestations
* Issues of film censorship in the digital era
* Piracy concerns in the evolving cinematic landscape
* Immersive storytelling through augmented and virtual reality
* The significance of physical media in the age of digital streaming
* Indian cinema's expanding global footprint
* Film industry and exploitation
Submission Guidelines
1. Send an abstract of not more than 300 words. It should be in Times New Roman, double-spaced, with 12 font size
2. The abstract should:
* Include the title of the paper, accompanied by the correct spelling of the contributor's names, ranks, institutional affiliation of the author(s) along with the postal address, contact details, and affiliated country.
* Concisely summarise the introduction to the research paper, address the research gap/problem/questions, elaborate upon the methodology, results, and conclusion.
* Contain a minimum of 3-5 keywords mentioned below.
3. All abstracts will undergo review, and the authors of the selected abstracts will be notified via an email within 2-3 weeks.
4. If the abstract is accepted, the author(s) will be asked to submit the full paper and register for the conference.
5. The deadline for submission of abstracts is October 21, 2024.
6. The deadline for submission of full papers is January 1, 2025.
7. Kindly email your submissions to us at mediacon@sju.edu.in.
For a brochure, media handles, contact numbers and much more information, visit us at: https://sju.edu.in/mediacon2025
Brochure at: https://sju.edu.in/uploads/userfiles/Sponsorship%20Brochure%202025%20(2).pdf