Concept Note

The psychology behind media influence plays a pivotal role in shaping human thoughts, behaviours, and societal norms. Through continuous exposure to digital and traditional media, individuals absorb information that affects their perceptions, emotions, and decision-making processes. Whether through news, social media, entertainment, or advertisements, media shapes public opinion, reinforces cognitive biases, and influences social interactions. This book delves into the psychological mechanisms behind media consumption, examining its impact on mental health, political persuasion, misinformation, and consumer behaviour. Combining psychological theories with contemporary media analysis provides a compelling look at how media consumption influences everything from individual decision-making to societal trends. By understanding these dynamics, readers can become more conscious media consumers, fostering critical thinking and resilience against manipulative or misleading content. This book will be an essential read for professionals in psychology, communication, marketing, and media studies, as well as for general audiences interested in understanding media’s role in modern life.

Important Dates

Final Chapter Submission: June 30, 2025
Notification of Acceptance: July 25, 2025
Publication of Book: October 30, 2025

Target Audience:

• Faculty members, research scholars, and students from psychology, communication, media studies, social science and allied disciplines.
• Psychologists, counsellors, social workers, and mental health professionals.
• Media professionals and digital marketers
• General readers interested in psychology and media effects
• Policymakers and educators working on media literacy initiatives

Submission Guidelines

Deadline: Submit by June 30, 2025.
Word Limit: 4000-7000 words (incl. title, abstract, figures, tables, references).
Page Limit: Max 16 (A4 size).
Font: Times New Roman.
Headings: Bold (12 pt).
Subheadings: Bold Italic (11 pt).
Body Text: 11 pt, 1.15 line spacing, average margins.
Abstract: Max 200 words
Keywords: 3-6, must start with uppercase, avoid broad terms.
Figures & Tables: Use original or get author’s consent if borrowed.
Equations: Use Word’s Math function, MathType, or Equation Editor.
References: APA 7th edition.
**Manuscripts submitted for the book must be original and not previously published or currently under review anywhere.
**Manuscript can be accepted as research-based, article-based, review, or case study.

Themes

● Media psychology
● Media influence and effects
● Consumer behavior
● Social media/mobile phone/internet addiction
● Misinformation and its impact
● Digital persuasion and mental health
● Media-induced anxiety and hysteria
● Consumer psychology
● Brain hacking/rewiring
● Color psychology
● Media and society
● Advertising psychology
● Artificial intelligence, Media and Psychology
● Cinema psychology
● Virtual communities and internet sub-culture
● Metaverse (virtual word) and gaming/streaming culture
● Media market and its behaviour
● Social media psychology
● Psychoanalytic perspective on gender, race, and sex
● Marketing psychology
● Media consumption related habits and behaviors
● Attention economy
● Psychology behind content framing
● Decision making in media organizations
● Psyche behind political communication
● Psycho-socio cultural perspectives on media and communication

Link for chapter submission: https://forms.gle/fyPoQQiViCabfkUq6

Edtos

Sayak Pal (PhD)
Assistant Professor, Department of Mass Communication, Faculty of Arts and Social Studies,
St. Xavier’s University, Kolkata

Susmita Halder (PhD)
Professor, Department of Psychology, Faculty of Arts and Social Studies,
St. Xavier’s University, Kolkata

Nitesh Tripathi (PhD)
Assistant Professor, Department of Mass Communication, Faculty of Arts and Social Studies,
St. Xavier’s University, Kolkata