Over the last years, there has been a burgeoning debate about the Eastern multicultural space, ranging from Eastern Europe, Middle East and South Asian countries to the Far East, which has been intrinsically coupled with significant cultural and economic dynamism; however, such diverse and multi-layered areas have also been the subject of all sorts of misrepresentations and misinterpretations. Future trajectory of the Eastern mind-set might provide a basis for the emergence of new civilizations in this new century and new millennium. This section attempts to explore the outcomes of the various encounters between Eastern and Western cultural conventions in relation to literature, arts, social sciences, media studies and other fields, by carefully examining the observations and insights provided by scholars, as well as by increasing our own cultural awareness. Proposed areas may cover:

■      The Self and the Other;

■      Media, popular culture and visual anthropology;

■      Women’s identity and memory;

■      Postcolonial Studies;

■      Psychology and trauma studies;

■      Image, imagination and imaginary worlds;

Interested scholars please contact sic.section4@gmail.com to receive the Conference Registration Form.

This panel is organised by the Department of Modern Languages and Business Communication of the Bucharest University of Economic Studies (ASE), Romania, part of the Synergies in Communication (SiC 2026) International Conference, to be held in a hybrid format on 29-30 October. The event will be organized under the aegis of the Faculty of International Business and Economics in partnership with Universite d'Artois, University of Zaragoza, Aix-Marseille Universite, Siksha ‘O’ Anusandhan University (SOA), Hiroshima University, QUEST Romania, Institute of Romanian Philology “Bogdan Petriceicu-Hasdeu”, Moldova State University, Ovidius” University of Constanta, PROSPER-ASE Language Centre, and The Romanian Society for English and American Studies (RSEAS), a member of The European Society for the Study of English (ESSE), Romanian Association for American Studies (RAAS). SiC 2026 will also build on academic networking with European project partners within the framework of our Erasmus+ co-operation programmes.